Sony Corporation is a giant in the console gaming market. The company dominates the industry and has managed a solid lead over the competition, Microsoft Xbox, over the past couple of generations. The current generation PlayStation 5 has also broken all records to become the fastest-selling console for Sony to date. But, these numbers completely flip when it comes to mobile and PC gaming departments. The company forayed into the PC gaming market a couple of years ago as it started to bring a few PlayStation exclusive titles to the platform. But, the company has to do a lot more to get a solid hold in the mobile and PC video games space.
What is Sony’s Upcoming Strategy to Double Down on Mobile and PC Games?
In a recently revealed presentation, the company announced its plans to double down on the mobile and PC gaming market. Smartphone gaming has a lot of potential as is evident from the moves of a lot of companies recently. Tencent, for example, has made its fortune by focusing all of its resources on mobile games. PC gaming has a huge potential too, as is evident from its massive 1.75 billion PC gamers.
Back in 2019, only 10% of Sony’s investment was focused on PC gaming, with no money spent on mobile gaming. Sony’s focus on PC games has been seen in the recent launches of Horizon Zero Dawn, Days Gone, God of War, and the upcoming Uncharted 4: Legacy of Thieves collection on PC. Recently, the company has also acquired a Netherlands-based company named Nixxes Software. Nixxes reportedly specializes in developing PC ports for existing games.
Sony also has hired a former Apple Arcade head to look over the mobile gaming sector. The company is supposed to enter the mobile gaming market soon in several segments at once. Initially, Sony is planning to team up with other developers to bring a few titles to the market. However, down the line, the company intends to establish a few independent franchises too.
Sony also expressed its goal to enter the live services arena too. The company regrets being present in a very narrow segment of the market. They also expressed their desire to expand to a much broader spectrum of the gaming market and be present “pretty much everywhere”. These steps from Sony are welcome. Microsoft followed the same path a few years back too, and now they have grown their presence in the gaming industry by a huge margin. We expect the same to happen here, too.